Why Interior Design Is About Far More Than Fabric Swatches
There’s a widespread misunderstanding of what interior designers actually do—and more importantly, the kind of value we provide. At Joe McGuire Design, we often find ourselves dispelling the same myths for new clients who are sophisticated, successful, and well-versed in managing their homes—yet still surprised by the depth of what full-service interior design entails.
If you’re considering working with a designer for your luxury residence or second home, this article will walk you through the most common misconceptions we encounter and provide clarity on what it’s really like to work with an experienced, holistic design team.
Hiring an interior designer is not an indulgence—it’s a strategic decision that adds value, reduces stress, and transforms your environment in ways you might not expect.
Myth #1: “Interior designers just pick furniture and colors.”
This is perhaps the most persistent myth—and the most inaccurate.
A professional designer, especially one who offers full-service design, does far more than select sofas or suggest paint colors. We work at the intersection of architecture, spatial planning, lifestyle design, and visual storytelling. From the flow of natural light to the psychological effect of a material, every element we select is intentional and integrated.
At Joe McGuire Design, our work begins with detailed floor planning and coordination with architects and builders. We refine lighting plans, source custom furniture, and ensure that every layer—from flooring to finishes to the art on the wall—works together to create a cohesive, elevated space.
What clients often say after install day: “We had no idea how much thought went into every detail.”
Myth #2: “I can do it myself with Pinterest and a good contractor.”
While inspiration platforms can be helpful for honing your personal aesthetic, they’re no substitute for a professionally trained designer with decades of experience and project management expertise.
DIY efforts often lead to decision fatigue, costly mistakes, and design choices that look good on a screen but don’t function well in real life. A contractor may be excellent at executing your remodel, but they are not trained to make the design and furnishing decisions that create a truly holistic home.
We’ve worked with many clients who started out managing their own project, only to bring us in midway when the overwhelm set in. Our advice: bring a designer on from the start. It’s more efficient, and you’ll end up with a far more refined result.
Myth #3: “Designers are too expensive.”
This myth often stems from misunderstanding how designers charge and what’s included in the scope of services. In truth, hiring a skilled designer can actually save you money—by avoiding costly errors, leveraging trade relationships, and managing the process to stay on time and within budget.
At Joe McGuire Design, we use a time billing structure that provides clarity and flexibility, paired with detailed estimates at the outset so you can plan appropriately. We’re also transparent about costs for custom furnishings, materials, and contractor coordination.
More importantly, high-end design is an investment in the value, comfort, and longevity of your home. Beautiful, intentional design enhances resale value, elevates your day-to-day experience, and minimizes the need for future renovations.
Myth #4: “Interior designers will push their style on me.”
The best designers don’t impose a look—they uncover your vision and elevate it. While every designer brings a point of view, the final result should feel uniquely and unmistakably yours.
At Joe McGuire Design, our holistic approach begins with listening. We ask deep questions about how you live, what makes you feel at home, and the emotional tone you want your space to evoke. Whether your taste leans toward rustic modern, soft minimalism, or eclectic sophistication, our role is to help bring it to life with beauty, harmony, and integrity.
One client recently said, “I see myself in every corner of this house—but better.” That’s the goal.
Myth #5: “I only need a designer if I’m building a new home.”
Not true. In fact, many of our clients come to us for:
Full-home furnishing after a purchase
A phased renovation plan over several years
Refreshing or reimagining a second home
Curating and styling a finished space for better flow
Designers bring value at any stage—and often can help you prioritize which elements to address first. Whether you're planning a new build or want to transform your existing space, our team brings the same level of care and creativity.
Case Insight: Turning Misconception into Masterpiece
A recent client in Boulder originally contacted us for help “finishing off” their home. They had already purchased most of their furniture and were hoping for simple styling assistance. After a walkthrough, we uncovered multiple pain points: poor flow in the main living area, lighting that felt cold, and rooms that lacked cohesion.
They allowed us to rework the layout, suggest new lighting and soft goods, and introduce a few custom pieces that brought everything into balance. The transformation was dramatic—not just visually, but emotionally.
Afterward, the homeowner said, “I didn’t realize how uncomfortable I had been in my own home until you made it feel right.”
Myth #6: “Interior design is just about aesthetics.”
Design has the power to improve your wellness, enhance your relationships, and support how you live each day. At Joe McGuire Design, we believe your home is a sacred space—one that should support your energy, creativity, and calm.
This is why we incorporate:
Non-toxic and sustainable materials
Principles of biophilic and intuitive design
Layouts that promote both privacy and connection
Sensory experiences through color, texture, and sound
Design isn't just about how things look. It's about how they feel, and how you feel in them.
Frequently Asked Questions
How early should I bring a designer into my project?
Ideally, at the very beginning. We can collaborate with your architect and builder to ensure a seamless integration of structure and interiors.
Do you work with clients who have already started their design process?
Yes. While early involvement is best, we’re happy to step in mid-process to refine, reimagine, or complete your project.
What if I don’t know my style?
That’s okay. Our job is to help you discover it—and then interpret it into something beautiful, balanced, and enduring.
Is your work limited to Aspen and Boulder?
Not at all. While we’re deeply rooted in Colorado, many of our clients have second homes across the country, and we offer both in-person and remote design services.
What is your design philosophy in one sentence?
We design homes that feel as beautiful as they look—places that promote wellness, harmony, and joy.
You Don’t Have to Do It Alone
If you’ve hesitated to hire a designer because of any of the myths above, we invite you to connect with us. Our process is collaborative, clear, and refreshingly human. We’d be honored to support your journey and help create a home that truly reflects who you are.
Ready to begin? Schedule a conversation with us today. Let’s explore what’s possible.